Easily scout sustainable materials replacements
AI-Powered Foresight in Luxury Sustainability
Lead with Eco-Forward Luxury: Smart Material Choices Begin Here
Make decisions based on comparative analyses per use case
Predict future material costs with data-driven forecasting
“In a week with GetFocus, we achieved more than
we previously could in 9 months.”
Christophe Perthuisot
Chief Research & Innovation Officer, Moet Hennessy (LVMH Group)
Who We Serve
Visionary Luxury Brands Revolutionizing High Fashion with Green Practices
Your Dilemmas
Balancing Sustainability And Brand Integrity
You worked for decades on honing your brand identity, now you are going sustainable. Sustain the luxe by harmonizing green with timeless quality.
Navigate Generational Changes with Confidence
Younger generations increasingly make eco-conscious luxury purchases, and legislation is coming in. Luxury brands have to adapt to continue to thrive.
Change Drivers
Urgent Forces At Play
Materials Matter: The Race for Sustainable Luxury in a World Demanding Change
The Sustainability Transformation
Going sustainable requires change in all materials
Embracing sustainability means a complete overhaul of your material inventory—from leather to biopolymers to dyes. It's an extensive but essential pivot as legislation tightens and consumer appetites shift towards responsible luxury. With every element scrutinized for its environmental impact, luxury brands must adapt swiftly.
Going sustainable requires change in all materials you use
Legislation is incoming and consumers demand change
Thousands of options and you need to make bets today
The Elephant In The Boardroom
In biopolymers alone, the problem is already vast
Just within biopolymers there are over 100 emerging materials. Each material has its own strengths and weaknesses, and the best material for the job depends on the use case. With thousands of products and dozens of material categories, you are looking at hundreds of thousands of problems to solve.
Over 100 emerging types of biopolymers
Each with its own strengths and weaknesses
You have thousands of products, each with different requirements
You are looking at hundreds of thousands of problems to solve
Your Options
There Is Only 1 Feasible Solution
AI Intelligence: Scaling Human Expertise in Sustainable Material Sourcing
Hiring en masse isn't an option, there are not enough experts
Given the scale of the problem, every brand would need a small army of experts. There simply aren't that many.
AI-enabled service: Your material sourcing expert, on AI steroids
AI provides near infinite scalability of human expertise. With AI, you can deal with the scale of the problem effectively.
Junior hires learning on the job isn't a fix either
The situation is comparable with the internet revolution, when many fresh graduates were hired as internet "experts".
What You Gain
From Insight to Impact: AI-Powered Material Strategies for a Sustainable Edge
Future-Proofing Luxury: How AI Delivers Speed, Precision, and Smart Forecasts
Quick Material Identification And Comparison
Identify The Best Materials For Any Use Case
Instantly scout all sustainable materials you could consider and compare their strengths and weaknesses for any use case.
Forecast Which Materials Will Dominate The Future Of Luxe
Bet On The Winning Horse Before The Race Begins
Data driven and fully objective forecasting of future performance and cost trends for any material, a totally unfair advantage.
Deep Dives On Demand
Track The Competition And Identify Technology Partners
See what your competitors are working on and identify partnership opportunities globally. Become an expert in no time with AI-generated summaries and analytics.
Get Started
See what an AI-Powered Teammate can do for your business
Tell us about what challenges you are facing
Our Milestones
Growth financing
closed in
closed in
2023
To infinity and beyond
CES Innovation award winner
CES
Best tech show on earth
Nominated as 1 of Top 10 Dutch Startups
#1
Not by ourselves
Forecasting Methods inspired by MIT
MIT
2 published papers
Insights used in the White House
USA
For tech strategy
Cutting Edge Technology
How It Works
We strategically orchestrate 3 types of AI: Large language models, vector search, and multivariate regression. All insights are reviewed by human experts to verify their accuracy.
Human Overview
AI doesn’t replace human expertise; it amplifies it. Our team of experts works with you to understand all the ins and outs of your business and provides an additional layer of scrutiny to the AI outputs. We guide the algorithms, interpret the data, and translate it into actionable insight so you can stay ahead.
Large Language Models
Think of them as your tireless researcher capable of delving into the archives. Useful for tech scouting, scoring, and comparisons.
Vector Search
Your field agent providing real-time intelligence from the global innovation landscape. Your finger on the pulse.
Multivariate Regression
Your oracle. Capable of predictive analytics through the identification of relationships between data and real-world outcomes.
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